PROJECT TYPE
Company project
DURATION
12 weeks (May. - July 2022)
Contribution
Research / UX / UI / Motion / Film
TOOLS
Figma / Blender / Protopie /
After Effect / Premiere Pro
INTRODUCTION
The competition for electric vehicles in China is intense. Avatr, established by Huawei, CATL, and Changan Automobile, aims to stand out in the market through a unique driving experience. I was responsible for concept development, UX design of Plan A, the motion film for the final presentation, and part of the 3D UI design.
Stand with me transforms the car into an emotional companion for users through scenario-based, customized, and intelligent design principle.
Team
1 Design Lead, 1 Principle UX designer, 1 Senior UX designer,
3 UI designers, 1 UX designer, and me
Design Challenge
How might we make smart electric cars become companions with emotional intelligence for users?
Main features
By designing HMI's core functions around specific scenarios, we address users' key pain points in different situations.
01 Scenario-based HMI
In the daily driving scenario, we provide features like navigation, vehicle status, and recommendation cards
In the sport driving scenario, we provide features like a sporty atmosphere and vehicle handling controls
In the camping scenario, we provide features like vehicle power supply status and weather information
In the Zen space scenario, we provide ambient settings and vehicle hardware control features
Users can switch the status of the dock bar based on the number of passengers or make further custom adjustments.
02 Customized dock
Users can customize their visual vehicle's paint job, view the vehicle's journey and achievements in the virtual garage
03 Customized garage
The vehicle analyzes what you need in different scenarios, and push the most needed content and services
04 Smart recommendation card
Anticipate user needs in advance and suggest suitable actions at the right time
05 Operation recommendation
By analyzing users' driving and usage data, review the highlights of the year, deepening the connection between users and their vehicles
06 Annual report
Project Video
Design Process
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